What is Guerrilla Marketing?

How to organise an alternative marketing campaign.If there’s one word that is considered kryptonite to any savvy marketing guru, it’s ‘viral’. We’re often asked “Can you make it go viral?”, and the short answer is: No. Every campaign tends to come with the caveat that the only guarantee is that you can never predict 100% whether or not a campaign will take off and become a viral sensation; the...