Using fashion bloggers to promote your fashion brandUnless you’ve been living under a rock for the last few years, you’ll have no doubt heard of at least a few of the biggest online fashion bloggers- Young women who earn a living from making videos and other online content all about the world of fashion, usually showing the latest trends or offering advice for followers on how to achieve certain l...

How to organise an alternative marketing campaign.If there’s one word that is considered kryptonite to any savvy marketing guru, it’s ‘viral’. We’re often asked “Can you make it go viral?”, and the short answer is: No. Every campaign tends to come with the caveat that the only guarantee is that you can never predict 100% whether or not a campaign will take off and become a viral sensation; the...

5 expert tips on how to boost sales in-storeIn this digital age that we all enjoy, we often tend to focus on ways in which to promote ourselves online. Whilst it’s true that a poor online presence can in fact kill a business, that’s not to say that our face-to-face marketing inside bricks-and-mortar retail spaces should fall to the way-side. It can sometimes seem overwhelming to try and come u...