How to organise an alternative marketing campaign.If there’s one word that is considered kryptonite to any savvy marketing guru, it’s ‘viral’. We’re often asked “Can you make it go viral?”, and the short answer is: No. Every campaign tends to come with the caveat that the only guarantee is that you can never predict 100% whether or not a campaign will take off and become a viral sensation; the...

How providing a customer journey will boost your sales. What’s it all about?When all is said and done, the success of marketing your retail business boils down to how well you as a retailer can connect with your customers. At it’s core, this is what marketing is all about; the reason why successful businesses, from small grassroots ventures to massive multi-national companies collectively spe...