How trade exhibitions can improve your retail business We’ve already started gearing up in earnest for the Autumn Fair, the UK’s premier Fall season home and lifestyle trade show. Held over a long weekend in September (4th to 7th) at the NEC Birmingham, this is a show that has to be seen to be believed in it’s scale and turn out. There are over 900 trade shows in the UK every year of varyi...

Using fashion bloggers to promote your fashion brandUnless you’ve been living under a rock for the last few years, you’ll have no doubt heard of at least a few of the biggest online fashion bloggers- Young women who earn a living from making videos and other online content all about the world of fashion, usually showing the latest trends or offering advice for followers on how to achieve certain l...

5 expert tips on how to boost sales in-storeIn this digital age that we all enjoy, we often tend to focus on ways in which to promote ourselves online. Whilst it’s true that a poor online presence can in fact kill a business, that’s not to say that our face-to-face marketing inside bricks-and-mortar retail spaces should fall to the way-side. It can sometimes seem overwhelming to try and come u...